On April 30, Jacqueline Ruiz, CEO of the communication and protocol agency Manatís, was the expert chosen for the Influencers MICE section of Travel Manager magazine.
Travel Manager is a professional business travel magazine focused on publishing content for businesspeople and senior managers who travel frequently. Travel Manager is currently the world's leading Spanish-language specialist publication for travel managers and business meetings. This magazine features a popular section called Influencers MICE, a section dedicated to sharing the knowledge of professionals in the MICE industry (Meetings, Incentives, Congress & Events) and this time, the article by Jacqueline Ruiz was the protagonist.
In this way, Jacquelin revealed in the article entitled "The Need for Face-to-Face Meetings" what is behind an event, such as the Mobile World Congres, which concentrates experts and passionate about wireless technologies from all over the world. The CEO recounted how events are a unique tool to create closer and more transparent links and connections. He also highlighted the effort and work required to organize an event of such dimensions, capable of uniting east and west through 2,400 companies and more than 100,000 participants from more than 200 different countries.
In the article, Jacqueline Ruiz, not only claimed the need for face-to-face interactions that events provide, but, as an expert in organization of congresses, she took the opportunity to highlight the complexity of organizing fairs and congresses that require meticulous attention to detail. planning, a highly qualified team and a very high cost; It takes months of premeditation to satisfy such a demanding audience. Also, Ruiz did not want to close the article without congratulating the GSMA association and its director Therese Jamaa for their work in developing an event of such magnitude.
For more information contact Jacqueline Ruiz via email comunicacion@manatis.es or phone 931135821.
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